The Company
Foodcon is active in the development/commercialisation of new products and consumer-led food product innovations by providing better understanding of market forces and consumer behaviour. Further expertise is available in the area of food related regulations and their implications for food industry, new product development and international trade. Expertise is also available in technology transfer and obstacles to diffusion of innovations in the international market place. Its focus is primarily Europe and its stakeholders geographically located in different European countries, although growth is witnessed with respect to Asian markets.
Expertise
The expertise of Foodcon and its associates is top notch and lies in the following domains: development of experimental profiles for innovative food products; consumer food product/production process information acquisition and treatment; food labelling; food traceability (information, cost-benefits and software); food safety and crisis communication management; food composition databanks for health/nutrition/food intakes; food ethnographic studies; consumer learning methodologies; cultural and culinary heritage/ traditional food products; organics/bio; gmo; food allergies, high tech new product development and launch across international markets. Also, development of start-up research-based innovative organisations, technology transfer, commercialisation and international trade regulations.Methodological approaches/analyses include: purely qualitative (ethnographic); focus groups/in-depth interviews; laddering/means-end chain consumer cognitive maps; multivariate data analyses (factor, cluster analyses, multiple discriminant, regressions); latent class analyses (latent cluster, latent factor, latent regressions), structural equation modelling (including multilevel and multigroup analyses); item response theory; conjoint and discrete choice modelling; bayesian statistics; food purchase simulations in realistic and simulated environments.
Track record: Detailed information is available upon request.
Contact Information
8, Rue du Châtelain,
Bruxelles, Β-1000,
Brussels,
Belgium
VAT BE 878.634.710
Email: info@foodcon.eu